Chi tiết môn Research Methodologies

MODULE CODE:         SBLC7007

TITLE:                       Research Methodologies

DATED:                      15/01/2015

LEVEL:                       DBA

CREDITS:                   40

JACS CODE:               N100



The overall aim is to provide candidates with a comprehensive knowledge and understanding of quantitative and qualitative research.

The module will provide candidates with an in-depth understanding of qualitative and quantitative research methods, including the language of quantitative research and the role of statistical tests in quantitative research and how to perform such tests.



Upon the successful completion of this module, the candidate should be able to demonstrate the ability to:

  • Fully utilise required qualitative and quantitative methods of research enquiry in a variety of contexts in order to articulate new insights, form new conclusions, and make informed judgements and recommendations in practice
  • Using appropriate media  and  methods  effectively  communicate  and  disseminate research findings and present informed conclusions to a variety of audiences
  • Critically appraise quantitative  and  qualitative  approaches  towards  research within both the conceptual and practice based areas of activity in leadership, strategy, value creation and identification, and applications in practice, in organisations and form new insights on these core activity areas



  • Introduction to research design
  • Primary and secondary research
  • Research questions
  • Survey research methodology & research instruments
  • Hypotheses and hypothesis testing
  • Qualitative & quantitative research approaches
  • Designing qualitative research
  • Observation
  • Ethnography
  • Interviews
  • Focus groups
  • Delphi technique and achieving consensus
  • Biographical research
  • Research life online
  • Visual methods
  • Logic and method
  • Content analysis
  • Thematic analysis
  • Narrative analysis
  • Discourse analysis
  • Rounded theory
  • Computer-aided analysis of qualitative data and quantitative data (Nvivo & SPSS) Tools & Techniques